BRAND

DEVELOPMENT

Are you getting started and unsure of where to take your brand? Time for a fresh new look for your brand? With our menu of brand development services, we work closely with you to bring your brand vision to life. Whether a large organization seeking a roadmap to a new brand identity or an entrepreneur looking for a partner in developing a brand, we tailor our approach to match your needs and budget. The result is an extensive brand guide that sets the path forward for your brand.

 

With every client, we take a deep dive into the brand and the market we are looking to impact. Working together, we analyse your target consumer base and what they value. We articulate your brand’s core values and how it positions itself in the relevant market. With this knowledge in hand, we then develop your brand’s look, feel and sound. Logo, fonts, storytelling – it’s all there. But what good is all of that without a little guidance? We develop guidelines for when and how to use all of the components among the types of documents and in-house collateral you will ultimately create. With this, you and your employees will be able to maintain brand consistency and tell your amazing story to everyone you welcome through the doors.

 

Our services are always tailored to meet your needs. A brand guide includes:

 

  • Storytelling

  • Brand Positioning

  • Colour Study and Brand Colours

  • Typography Study and Brand Fonts

  • Logo

  • Tone of Voice Guidelines

Brandchef is a branding agency in Amsterdam that helps entrepreneurs with concept development, developing a new brand identity, brand design (logo design, web design, tone of voice), storytelling and much more.

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