How do you improve upon one of the world’s most popular dishes? PizzaLab in Amsterdam Zuid is here to innovate and excite while honouring the centuries of tradition that has made Neapolitan pizza an almost perfect creation. We developed a visual house style that would allow PizzaLab to make an impact and tell its story before guests even read a word about who they are and then brought that to life with a vibrant website. It’s a true slice of heaven.


  • House style, including logo, typography, house colours and usage guidelines

  • Brand implementation for social media templates and signage

  • Website creation