From the moment we laid eyes on Kluis, we knew that it needed a name and identity as unique as its historic building. Partnering with the restaurant for a complete rebranding, we drew inspiration from the space’s art-deco elements and roots in Amsterdam’s history. Coupled with the restaurant’s forward-looking vision, we created a new identity that balances past and future while feeling unmistakably Amsterdam.


  • Brand development + full guide

  • Brand implementation across all internal and external brand collateral

  • Ongoing brand support 

Brandchef is a branding agency in Amsterdam that helps entrepreneurs with concept development, developing a new brand identity, brand design (logo design, web design, tone of voice), storytelling and much more.

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