Our mission: create the best DAM branding for the best DAM gin there is. We overhauled Damrak’s house style to appeal to a new audience – one that would respond to a more authentic, raw Damrak. To celebrate Damrak’s Amsterdam heritage, we created an identity that is smooth and charming, but doesn’t take sh*t from anyone. Sound like any Amsterdammers you know? This new brand guide equips Damrak to tell its story – and it’s a DAM good story.


  • Brand redevelopment + full brand guide

  • Ongoing brand support and graphic design (ads, recipe cards, etc.)

  • Packaging design

  • POS design

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